If you’re anything like us, you’ve probably fallen down the social media rabbit hole of quiet luxury and polished, minimalist dressing. One thing these timeless looks all have in common? The brands behind them. From heritage houses to understated icons, we’re rounding up the most coveted old money brands that define this elegant aesthetic. Keep scrolling for our favourites that exude effortless style without saying a word.
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- What are old money brands?
- Old money clothing brands
- The best old money clothing brands for every budget
What are old money brands?
Old money style is all about timeless dressing, and the social media trend specifically pulls from American and English heritage brands and late 90s to early 2000s style. In this list, we’ve rounded up brands that emphasize understated elegance, neutral tones, and timeless pieces in their designs.
They’re not loud or flashy, but rather showcase classic tailoring, neutral palettes, and impeccable quality. We’ve included both affordable brands, and iconic designers that have been around for decades (centuries in some cases).
Browse these old money brands to help you curate a wardrobe of timeless taste, quiet confidence, and a sense of luxury in your every day – who doesn’t want that?
Old money clothing brands
The labels that have made the cut in this list of old money brands create designs that are timeless and understated, and can often become long-term wardrobe staples. Think linen shirts, leather handbags, quality denim, and tailored trousers. Read on to discover some of our favourite brands that fit the “old money” aesthetic.
The best old money clothing brands for every budget
Whether you’re ready to splurge or just enjoy timeless style, we’ve curated the following old money brands to fit every budget.
From investment designer pieces to affordable finds, there’s something here for anyone chasing that effortless, elegant aesthetic, no matter your budget.
Luxury labels that fit the “old money” aesthetic
When it comes to old money brands, heritage labels set the standard. Some of these fashion houses have been around since the 1810s, known for their craftsmanship, timeless silhouettes, and longevity. Worn by generations and rooted in tradition, they’re brands that tell a story. If you’re building a wardrobe with lasting appeal, these heritage brands offer pieces designed to be cherished for years to come.
1. Ralph Lauren
Founded in 1967 by designer Ralph Lauren in New York City, this eponymous label has become synonymous with timeless American style, blending classic tailoring, refined sportswear, and a distinctly polished, upper-crust aesthetic, if you will, securing a spot among this round up of old money brands.
2. Loro Piana
Founded in 1924 in Quarona, Italy, Loro Piana is renowned for its ultra-fine cashmere and wool staple pieces, offering understated luxury that quietly aligns with refined elegance.
3. Hermès
Among the most iconic fashion houses in the world, Hermès is a symbol of French craftsmanship and timeless luxury. Renowned for its iconic leather goods like the Birkin and Kelly bags, the brand was founded in Paris in 1837.
4. Chanel
Chanel, founded by Coco Chanel in Paris in 1910, is one of the most recognized brands in the world. Its iconic pieces, like the quilted handbag and little black dress, have set fashion standards for refined sophistication and enduring style.
5. Dior
Dior, founded in Paris in 1947, revolutionized fashion with the “New Look” in the 1940s and 50s, which comprised of dresses and jackets featuring rounded shoulders, cinched waists, and full skirts. Since then, Dior has continued to be a coveted brand. One of our favourite designs from the maison that fits the old money brand look? The Lady Dior handbag – named after Princess Diana in 1996.
6. Brunello Cucinelli
Brunello Cucinelli is known for its luxurious cashmere and sophisticated designs that blend craftsmanship with modern elegance. The brand was founded in 1978 in Passignano sul Trasimeno, Italy.
7. YSL
Yves Saint Laurent revolutionized fashion with the design of “Le Smoking” a tuxedo for women in 1966. The brand continues to create bold, sophisticated designs that combine classic tailoring with modern edge, encapsulating “old money style.” The brand was founded in Paris in 1961.
8. Brooks Brothers
Brooks Brothers has been synonymous with classic American tailoring since 1818, offering timeless menswear and preppy styles that convey tradition and understated refinement. The brand was founded in New York.
9. Burberry
Known for its iconic trench coats and signature check patterns, Burberry symbolizes British heritage and quality outerwear craftsmanship. Burberry was founded in 1856 in Basingstoke, England.
10. Barbour
Celebrated for its durable waxed jackets and countryside style, Barbour is another British heritage brand that blends practicality with classic elegance. It was established in 1894 in South Shields, Newcastle.
11. Celine
Celine is known for minimalist, clean-lined designs that emphasize sophistication and modern luxury with a subtle, refined aesthetic. The brand was founded in Paris in 1945.
12. MAX MARA
MAX MARA specializes in elegant, high-quality outerwear and classic pieces that combine Italian craftsmanship with timeless, sophisticated style. The brand was founded in Turin, Italy, in 1951.
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Affordable brands with timeless pieces
Old money brands and styles doesn’t necessarily mean high spending. These budget-friendly brands prove you don’t need to spend big to nail the timeless, old money look. With clean lines, neutral tones, and elevated basics, these affordable old money brands offer pieces that feel polished and refined, without the luxury price tag. Whether you’re building a luxe capsule wardrobe or adding a few classic staples, these labels make it easy to achieve the same elegance of designer old money brands on a budget. Quiet luxury, meet smart spending.
1. BANANA REPUBLIC
Banana Republic is a California born brand established in 1978, blending classic tailoring with a modern, worldly aesthetic, ideal for crafting an old money-styled wardrobe. Known for its refined suiting, neutral palettes, and elevated fabrics, the brand offers a range of polished staples. It’s a go-to for timeless, sophisticated pieces, as well as trending pieces.
2. Massimo Dutti
Established in Barcelona in 1985, Massimo Dutti offers elegant, versatile designs that combine European sophistication with accessible pricing. Their collections feature simple, elegant pieces such as linen shirts, elegant blouses and linen waist coats. If you’re looking for staple wardrobe pieces with a sense of European effortlessness, Massimo-Dutti is a go-to brand.
3. MANGO
Founded in Barcelona in 1984, Mango offers a refined take on contemporary fashion that aligns with the old money aesthetic. With a focus on timeless tailoring, muted tones, and elegant silhouettes, the brand’s collections channel quiet sophistication without the designer price tag. From structured blazers to classic trench coats and understated knitwear, Mango is a go-to for polished, versatile pieces that echo the understated elegance of old money style.
4. J.CREW
Founded in 1983, J.Crew blends American classics with timeless prep, making it a staple for the old money aesthetic. Known for crisp button-downs, tailored blazers, and refined knits, the brand offers polished, versatile pieces that never chase trends—perfect for those who favour understated elegance with a New England twist.
5. Everlane
Founded in 2010, Everlane is known for minimalist design offering elevated basics that align with the old money aesthetic’s quiet luxury. With a focus on quality materials, neutral tones, and timeless silhouettes, Everlane’s refined essentials—like tailored trousers and classic cashmere—make it a go-to for understated, effortless dressing.
6. Tommy Hilfiger
Tommy Hilfiger is known for its classic Americana style with a preppy twist, blending heritage and modern style. The brand was founded in 1985 in New York. Their styles allow for simple elegant dressing, and are go-to pieces for every day wear.
7. Club Monaco
Founded in Canada in 1985, Club Monaco is known for modern refinement and understated luxury, key pillars of the old money aesthetic. The brand offers timeless staples like tailored trousers, crisp shirting, and elegant outerwear in muted tones, making it a go-to for those who favour quiet sophistication over fleeting trends.
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Modern designer brands with an “old money” style aesthetic
These more recently established designer brands equally channel old money vibes. They’ve mastered the art of quiet luxury – think refined silhouettes, elevated basics, and polished staple pieces. If you’re building a wardrobe full of quality, special pieces these are the modern names to know.
1. Favorite Daughter
Favorite Daughter blends modern sophistication with classic style, creating pieces that feel effortlessly polished, with a fun twist. The brand was founded in 2020 in Beverly Hills by sisters Erin and Sara Foster. What makes them stand out? We love the little details that the brand incorporates, which elevates everyday pieces, like this cashmere crewneck with a touch of embroidery.
2. KITH
Known for elevated streetwear and gorgeous statement pieces, KITH combines comfort and style seamlessly. It was established in 2011 in New York City by designer Ronnie Fieg. What makes it “old money,” despite being a newer brand? The brand’s exceptional execution of storytelling, and attention to detail, through both its collections and marketing campaigns. Each collection is memorable, associated with a different story, and often advertised in partnership with an acting mainstay. KITH is an American heritage brand in-the-making.
3. KHAITE
KHAITE mixes classic silhouettes with contemporary details to create elevated pieces with lasting style. Their Spring/Summer 2025 collection features pieces like silk organza tops in pastels colourways, and flowy skirts with pinstripe-like detailing. Their pieces are bound to become cherished wardrobe go-tos. KHAITE was founded in 2016 in New York by designer Catherine Holstein. One of our favourite pieces from the label? This medium suede Lotus tote bag.
4. Orseund Iris
Founded in 2016 in New York by Alana Johnson, Orseund Iris embodies modern luxury. Their clothes are romantic and feminine, with designs putting a modern play on Victorian styles like corset tops, lace-trimmed bustiers, and silk jacquard blouses. This is a brand that mixes old with new to create pieces that encompass timeless, old money appeal.
5. TOTEME
We love TOTEME for its Scandinavian minimalism and refined basics that channel effortless sophistication. From classic cashmere and wool knits, to vintage inspired denim, and chic blazers with an effortless fit, TOTEME pieces are designed to be wardrobe staples. Their accessories are equally as elegant, with leather goods featuring the signature T-lock clasp, a simple and classic design trademark. The brand was founded in Stockholm in 2014.
6. THE ROW
Founded in 2006 in New York City by celebrity sisters Mary-Kate and Ashley Olsen, THE ROW is synonymous with understated luxury and impeccable tailoring. Their designs are sleek and sophisticated, with neutral tones and muted hues used throughout many of their collections’ colour palettes. With elegant design and quality construction, THE ROW pieces are made to last. We’re currently eyeing the brand’s “it bag” – the suede Margaux tote.
7. Eliya The Label
Another Australian label giving old money brands a run for their money is Eliya the Label. Established in 2016, the brand brings a modern twist to classic women’s suiting, with pieces like deconstructed blazer dresses and checked-patterns mini skirts. The brand also has a great range of formal wear and wedding wear. Shopping for something a little more casual? We’re currently obsessed wih the Jaeda shirt in white.
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Up-and-coming brands with timeless appeal
These rising stars may be newly launched on the scene, but their timeless designs, refined details, and exceptional brand storytelling focus on pieces that you’ll be pulling from your wardrobe for years to come, landing them a spot on this list of old money brands.
1. Sweet Hat Company
Founded by designer Clayton Goff, Sweet Hat Company is an American company blending laid-back charm with quality craftsmanship in their menswear range of tees, hoodies and caps. This brand stands out for its compelling storytelling, weaving in multi-generational ties, featuring Clayton’s father and grandfather in nostalgic photoshoots with vintage Americana elements like antique cars, or photo shoots at the golf range. Launched just three years ago in 2022, this brand is one to watch.
2. Capsule WD.
Brand new to the scene, Capsule WD. was founded in May 2025 by Australian designer Ashley Raso. The brand was founded on the premise that getting dressed every day should be a seamless experience – and their pieces are true to the cause, featuring elegant and sophisticated staples. The brand’s first collection doesn’t disappoint, with a range of elegant trousers, structured dresses, and smart blazers. Currently on our wish list? This crisp, classic collared shirt, and the strapless column dress – the perfect capsule wardrobe LBD.
3. Acre Lou
Launched in late 2024, Acre Lou is an Australian brand that describes its aesthetic as curated vintage charm merging with contemporary design. Featuring collections of sequined dresses, skirts, and vintage-inspired tops, the label feel luxurious with a touch of glitz. If you’re looking for old money brands with a touch of old Hollywood glam, consider shopping Acre Lou.
Curate your old money inspired wardrobe
From investment designer pieces to affordable finds, there’s something here for anyone chasing that effortless, elegant aesthetic – whether you like to splurge or are more conservative with your fashion portfolio.
Old money brands are all about style that’s rooted in elegance, timeless appeal, and carries a hint of nostalgia. Whether you’re investing in luxury staples or finding affordable pieces that channel the look, there’s a brand out there to match your vibe and budget.
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